Practice means designed work with feedback — Ericsson’s construct, not Gladwell’s hour ticket.
Where Macnamara et al. 2014 published domain bands (games ~26%, music ~21%, sports ~18%, education ~4%), this page uses those rounded figures and does not invent new precision.
Steps
- Take a brief
Write constraints in six lines.
No mystique.
- Steal structure from one object
Not style, structure.
Apprenticeship.
- Make two ugly versions
Before a pretty one.
Iteration.
- Watch one user
Ten minutes, notes.
Falsify.
- Change one variable
Type, scale, or path.
Control.
- State the principle
Why this, not that.
Rams homework.
Checklist
- Constraints written — Not a free drawing.
- A user named — Someone specific.
- More than one version — Iteration happened.
- A test or critique — Information in.
- Process visible — Not only a hero shot.
- Access considered — Bodies differ.
- Tools not confused with judgement — Software is not the gift.
- No taste-gene talk — Folk theory off the wall.
Drills
- Constraint poker — Draw a new limit at random, redesign in 20 minutes.
- One-type poster — Hierarchy without colour.
- Left-hand prototype — Slow making to force decisions.
- Opposite moodboard — Then design against it.
- Silent user test — No helping, only watching.
Pitfalls
- Taste mystique — Stops the brief from being written.
- Hero-shot portfolios — Hide the funerals.
- Kit-only thinking — Empathise stickers without making.
- Ignoring bodies — Fashion and architecture’s recurring harm.
Tools
- Card and tape — Thinking at 1:1 cheaply.
- A criteria list — Rams, WCAG, or a studio rubric.
- A timer — Constraint made temporal.
- A stranger — The user you do not already please.
Design talent: design the hour; retire the poster. Education is not a diagnosis.