Darker cells mean a higher score for this topic on that metric.
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Quick answers
What is Floral?
A mixed-flower family: bouquet or soliflore, from garden rose to a whole florist stall.
EDP vs EDT — what changes?
Concentration is oil in alcohol, not a quality score. EDT (about 5–15%) shows more top; EDP (about 15–20%) shows more heart and base. Houses vary; this is not a lab assay.
How should I wear Floral?
One or two sprays on skin or cloth — sternum or hair, not a cloud in a lift. Let it turn an hour before you add more.
Which season fits?
Spring to autumn, daylight. Extraits can smother in midsummer heat.
Does skin chemistry change it?
Yes. Warm, moist skin amplifies sweet and spice; dry or cool skin can turn the same juice woody, soapy or short. Test on your skin, not only a blotter.
What about IFRA and oakmoss?
IFRA sets industry limits on some naturals and synthetics. A reformulation is usually a legal edit, not a betrayal. This atlas is not a safety sheet.
The market for Floral runs from body mist to otto extrait.
Chanel, Guerlain and niche counters share a family and disagree on dose.
Houses
- Jean Patou — Joy remains the floral-dose legend.
- Dior — Diorissimo and later bloom lines keep muguet in the house DNA.
- Nina Ricci — L’Air du Temps as a fifty-year floral ambassador.
- Estée Lauder — Beautiful, Pleasures — North American bouquet volume.
- Guerlain — Après l’Ondée and L’Heure Bleue sit on the floral-powder border.
- Chanel — No. 5 and No. 19 show aldehydic and green ways to wear flowers.
Price bands
- Body mist — Peony-musk mists; hours, not a day.
- Designer EDT — Pleasures-type sheers; mall price, 1990s structure.
- Designer EDP — Richer bouquets; still formula, not Grasse load.
- Extrait / niche — True rose–jasmine weight; Joy’s economic descendants.
Trends
- Peony musk — 2010s default in Seoul, Tokyo and London.
- Transparent rose — “Fresh rose” accords replacing jammy 1980s rose.
- Clean floral — Skin musks under petals for “your skin but floral”.
- Heritage remakes — Houses restage Joy, Diorissimo, Quelques Fleurs with IFRA cuts.
Stats
- Family share — Florals remain the largest feminine shelf block in many markets.
- Grasse rose — May rose harvest is weather-fragile and priced yearly.
- Muguet oil — Near-zero natural yield; the note is almost always built.
- Sheer era — Post-1995 formulas use more hedione than absolute.
Price is not quality; it is harvest, IFRA and a story about Floral.
Origins & milestonesNotes & accordsCraft & methodCulture & meaningIcons & legendsHow to wearMarket & bottles