Quelques Fleurs
1912– · France
Robert Bienaimé’s multi-floral that made the bouquet a modern form.
Quelques Fleurs (1912–, France) is still the story a counter tells when this family needs a name.
Read Quelques Fleurs as dose and geometry, not a mood board — that is how Floral is argued.
Unknown author Unknown author · Public domain · Wikimedia Commons
Joy
1930– · France
Henri Alméras’s rose–jasmine extrait, sold on the cost of Grasse flowers.
Joy (1930–, France) is still the story a counter tells when this family needs a name.
Read Joy as dose and geometry, not a mood board — that is how Floral is argued.
L’Air du Temps
1948– · France
Francis Fabron’s spicy carnation floral in Lalique’s dove bottle.
L’Air du Temps (1948–, France) is still the story a counter tells when this family needs a name.
Read L’Air du Temps as dose and geometry, not a mood board — that is how Floral is argued.
Aha 19:15, 7 May 2007 (UTC) · CC BY-SA 3.0 · Wikimedia Commons
Diorissimo
1956– · France
Roudnitska’s muguet study — a soliflore that still feels like a garden.
Diorissimo (1956–, France) is still the story a counter tells when this family needs a name.
Read Diorissimo as dose and geometry, not a mood board — that is how Floral is argued.
Anaïs Anaïs
1978– · France
Lily bouquet that taught a generation their first “pretty floral”.
Anaïs Anaïs (1978–, France) is still the story a counter tells when this family needs a name.
Read Anaïs Anaïs as dose and geometry, not a mood board — that is how Floral is argued.
Estée Lauder Companies · Public domain · Wikimedia Commons
Pleasures
1995– · United States
Morillas and Buzantian’s sheer floral; the 1990s transparency manifesto.
Pleasures (1995–, United States) is still the story a counter tells when this family needs a name.
Read Pleasures as dose and geometry, not a mood board — that is how Floral is argued.
Unknown author Unknown author · Public domain · Wikimedia Commons
Henri Alméras
1892–1961 · France
Nose of Joy; proved a floral could be priced like jewelry.
Henri Alméras (1892–1961, France) is still the story a counter tells when this family needs a name.
Read Henri Alméras as dose and geometry, not a mood board — that is how Floral is argued.
Edmond Roudnitska
1905–1996 · France
Diorissimo’s author; treated muguet as architecture, not prettiness.
Edmond Roudnitska (1905–1996, France) is still the story a counter tells when this family needs a name.
Read Edmond Roudnitska as dose and geometry, not a mood board — that is how Floral is argued.