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Floral

Icons & legends

Eight bottles and noses that still define Floral.

Icons for Floral are bottles and people — Nahéma, Chanel, Guerlain stay as names.

Scores below are editorial marks inside this atlas, not lab assays.

People

Quelques Fleurs

1912– · France

Robert Bienaimé’s multi-floral that made the bouquet a modern form.

Quelques Fleurs (1912–, France) is still the story a counter tells when this family needs a name.

Read Quelques Fleurs as dose and geometry, not a mood board — that is how Floral is argued.

Joy — France
Unknown author Unknown author · Public domain · Wikimedia Commons

Joy

1930– · France

Henri Alméras’s rose–jasmine extrait, sold on the cost of Grasse flowers.

Joy (1930–, France) is still the story a counter tells when this family needs a name.

Read Joy as dose and geometry, not a mood board — that is how Floral is argued.

L’Air du Temps

1948– · France

Francis Fabron’s spicy carnation floral in Lalique’s dove bottle.

L’Air du Temps (1948–, France) is still the story a counter tells when this family needs a name.

Read L’Air du Temps as dose and geometry, not a mood board — that is how Floral is argued.

Diorissimo — France
Aha 19:15, 7 May 2007 (UTC) · CC BY-SA 3.0 · Wikimedia Commons

Diorissimo

1956– · France

Roudnitska’s muguet study — a soliflore that still feels like a garden.

Diorissimo (1956–, France) is still the story a counter tells when this family needs a name.

Read Diorissimo as dose and geometry, not a mood board — that is how Floral is argued.

Anaïs Anaïs

1978– · France

Lily bouquet that taught a generation their first “pretty floral”.

Anaïs Anaïs (1978–, France) is still the story a counter tells when this family needs a name.

Read Anaïs Anaïs as dose and geometry, not a mood board — that is how Floral is argued.

Pleasures — United States
Estée Lauder Companies · Public domain · Wikimedia Commons

Pleasures

1995– · United States

Morillas and Buzantian’s sheer floral; the 1990s transparency manifesto.

Pleasures (1995–, United States) is still the story a counter tells when this family needs a name.

Read Pleasures as dose and geometry, not a mood board — that is how Floral is argued.

Henri Alméras — France
Unknown author Unknown author · Public domain · Wikimedia Commons

Henri Alméras

1892–1961 · France

Nose of Joy; proved a floral could be priced like jewelry.

Henri Alméras (1892–1961, France) is still the story a counter tells when this family needs a name.

Read Henri Alméras as dose and geometry, not a mood board — that is how Floral is argued.

Edmond Roudnitska

1905–1996 · France

Diorissimo’s author; treated muguet as architecture, not prettiness.

Edmond Roudnitska (1905–1996, France) is still the story a counter tells when this family needs a name.

Read Edmond Roudnitska as dose and geometry, not a mood board — that is how Floral is argued.

Debate

An icon is a brief that other Floral formulas still answer.

Origins & milestonesNotes & accordsCraft & methodCulture & meaningIcons & legendsHow to wearMarket & bottles