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💎 Foundations

Why names matter

A name is a public handle on a private person — how labels sort jobs, records, memory and belonging without predicting fate.

At a glance
Score intensity

Darker cells mean a higher score for this topic on that metric.

Score profile

Each bar is a 0-100 atlas score for this topic, not a timeline.

964235784095
Score profile
Timeline

Milestones in order. This is history, not a weekly activity grid.

c. 3000 BCE Named persons in recordsc. 3000 BCE1086 Domesday identifiers10861538 English parish registers15381804 Napoleonic civil status18041880 SSA name files begin18801936 ONS-style counting19362000 Lieberson’s taste model20002003 Emily and Lakisha2003
  1. Named persons in records
  2. Domesday identifiers
  3. English parish registers
  4. Napoleonic civil status
  5. SSA name files begin
  6. ONS-style counting
  7. Lieberson’s taste model
  8. Emily and Lakisha
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18 min read

Share a naming topic with registry and script notes, not a fortune list.

Last reviewed Sources & creditsMedia creditsMethodology

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A personal name is the shortest public description most people carry: it appears on forms, in introductions, in search boxes and in family stories.

Names do not encode destiny, stroke-count luck or a guaranteed personality. They do encode history, law, fashion and the expectations other people attach to a sound.

This page is the atlas front door: why the label matters in ordinary life, what research actually measured, and how to read naming systems without turning them into fortune-telling.

UnitPersonal name
Classic studyEmily / Lakisha 2003
Fashion bookLieberson 2000
NotDestiny or luck
EverydayForms, roll-call, search
ToneEducational atlas

Profile

Identity weight
96
Trend volatility
42
Legal friction
35
Cultural depth
78
Practical difficulty
40
Everyday reach
95

Seven chapters

Frequently asked questions

Why do names matter if they are “just labels”?
Labels are how institutions and strangers find you. A name is a retrieval key for records, introductions and memory — social technology, not magic.
Did a résumé study really show name bias?
Yes. Bertrand and Mullainathan’s 2003 NBER paper (AER 2004) found U.S. callbacks differed for identical résumés labelled Emily/Greg versus Lakisha/Jamal.
Do names determine character?
No. Etymology and character charts are historical or folk systems. They describe culture; they do not predict a life.
Is a unique name always better?
Uniqueness can aid recall and also increase mispronunciation, teasing or form friction. Lieberson treated popularity as taste cycles, not virtue.
Why do governments care what you are called?
Civil registration, inheritance, taxation and travel documents need a stable identifier. That is administration, not aesthetics.
Are baby-name charts destiny maps?
Official files such as SSA, ONS and Statistics Korea count registrations. They are frequency data, not advice about who a child will become.
What should I read next in this atlas?
For mechanisms, open identity-and-names or sound-and-phonetics. For rules, open name-laws. For fashion, open name-trends.
Is this legal or parenting advice?
No. Tool-Lifes pages explain structures. Local law, family custom and a registrar decide what you may file.

Open the name lab → Which naming lens fits you? Compare topics