M7
2002– · France
The designer-oud door: Western brief, agar idea.
M7 (2002–, France) is still the story a counter tells when this family needs a name.
Read M7 as dose and geometry, not a mood board — that is how Oud & incense is argued.
Icons for Oud & incense are bottles and people — Nahéma, Chanel, Guerlain stay as names.
Scores below are editorial marks inside this atlas, not lab assays.
People
Oud Wood
2007– · United States
Polished woody oud; boutique-safe agar.
Oud Wood (2007–, United States) is still the story a counter tells when this family needs a name.
Read Oud Wood as dose and geometry, not a mood board — that is how Oud & incense is argued.
Tribute / Amouage incense
1983– · Oman
Omani house: frankincense statecraft as perfume.
Tribute / Amouage incense (1983–, Oman) is still the story a counter tells when this family needs a name.
Read Tribute / Amouage incense as dose and geometry, not a mood board — that is how Oud & incense is argued.
Montale Aoud
2003– · France
Paris-Gulf extraits that industrialized the word Aoud.
Montale Aoud (2003–, France) is still the story a counter tells when this family needs a name.
Read Montale Aoud as dose and geometry, not a mood board — that is how Oud & incense is argued.
The Night
2014– · France
Dominique Ropion’s dense rose-oud for Malle.
The Night (2014–, France) is still the story a counter tells when this family needs a name.
Read The Night as dose and geometry, not a mood board — that is how Oud & incense is argued.
Kōdō / kyara
Heian– · Japan
Listening to incense; agarwood as a civil art.
Kōdō / kyara (Heian–, Japan) is still the story a counter tells when this family needs a name.
Read Kōdō / kyara as dose and geometry, not a mood board — that is how Oud & incense is argued.
Pierre Montale
— · France
Helped move Gulf oud into European spray extraits.
Pierre Montale (—, France) is still the story a counter tells when this family needs a name.
Read Pierre Montale as dose and geometry, not a mood board — that is how Oud & incense is argued.
Agarwood
— · Southeast Asia
The infected heartwood itself — the family’s true icon.
Agarwood (—, Southeast Asia) is still the story a counter tells when this family needs a name.
Read Agarwood as dose and geometry, not a mood board — that is how Oud & incense is argued.
Debate
- Barnyard vs polish — Hindi animal oil versus Oud Wood’s club cedar.
- Word vs wood — Whether most “oud” launches belong to this family at all.
An icon is a brief that other Oud & incense formulas still answer.
Origins & milestonesNotes & accordsCraft & methodCulture & meaningIcons & legendsHow to wearMarket & bottles