M7
2002– · France
The designer-oud door: Western brief, agar idea.
M7 (2002–, France) is still the story a counter tells when this family needs a name.
Read M7 as dose and geometry, not a mood board — that is how Oud & incense is argued.
Darker cells mean a higher score for this topic on that metric.
Sillage96
Longevity94
Versatility34
Complexity92
Cultural impact80
Approachability22
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Last reviewed Sources & creditsMedia creditsMethodology
Quick answers
What is Oud & incense?
Agarwood smoke and resin — luxury and ritual whose wild trees now need an answer. Cultivated chips and reconstructions are the ethical default.
EDP vs EDT — what changes?
Concentration is oil in alcohol, not a quality score. EDT (about 5–15%) shows more top; EDP (about 15–20%) shows more heart and base. Houses vary; this is not a lab assay.
How should I wear Oud & incense?
One or two sprays on skin or cloth — sternum or hair, not a cloud in a lift. Let it turn an hour before you add more.
Which season fits?
Cool nights, evening ritual. Heat can turn smoke into tar.
Does skin chemistry change it?
Yes. Warm, moist skin amplifies sweet and spice; dry or cool skin can turn the same juice woody, soapy or short. Test on your skin, not only a blotter.
What about IFRA and oakmoss?
IFRA does not replace ethics. Wild agarwood is a conservation issue; cultivated chips and reconstructions are the default. This is not a licence to buy untraced wood.
Icons for Oud & incense are bottles and people — Nahéma, Chanel, Guerlain stay as names.
Scores below are editorial marks inside this atlas, not lab assays.
People
Oud Wood
2007– · United States
Polished woody oud; boutique-safe agar.
Oud Wood (2007–, United States) is still the story a counter tells when this family needs a name.
Read Oud Wood as dose and geometry, not a mood board — that is how Oud & incense is argued.
Tribute / Amouage incense
1983– · Oman
Omani house: frankincense statecraft as perfume.
Tribute / Amouage incense (1983–, Oman) is still the story a counter tells when this family needs a name.
Read Tribute / Amouage incense as dose and geometry, not a mood board — that is how Oud & incense is argued.
Montale Aoud
2003– · France
Paris-Gulf extraits that industrialized the word Aoud.
Montale Aoud (2003–, France) is still the story a counter tells when this family needs a name.
Read Montale Aoud as dose and geometry, not a mood board — that is how Oud & incense is argued.
The Night
2014– · France
Dominique Ropion’s dense rose-oud for Malle.
The Night (2014–, France) is still the story a counter tells when this family needs a name.
Read The Night as dose and geometry, not a mood board — that is how Oud & incense is argued.
Kōdō / kyara
Heian– · Japan
Listening to incense; agarwood as a civil art.
Kōdō / kyara (Heian–, Japan) is still the story a counter tells when this family needs a name.
Read Kōdō / kyara as dose and geometry, not a mood board — that is how Oud & incense is argued.
Pierre Montale
— · France
Helped move Gulf oud into European spray extraits.
Pierre Montale (—, France) is still the story a counter tells when this family needs a name.
Read Pierre Montale as dose and geometry, not a mood board — that is how Oud & incense is argued.
Agarwood
— · Southeast Asia
The infected heartwood itself — the family’s true icon.
Agarwood (—, Southeast Asia) is still the story a counter tells when this family needs a name.
Read Agarwood as dose and geometry, not a mood board — that is how Oud & incense is argued.
Debate
- Barnyard vs polish — Hindi animal oil versus Oud Wood’s club cedar.
- Word vs wood — Whether most “oud” launches belong to this family at all.
An icon is a brief that other Oud & incense formulas still answer.
Origins & milestonesNotes & accordsCraft & methodCulture & meaningIcons & legendsHow to wearMarket & bottles