The market for Aromatic runs from body mist to otto extrait.
Chanel, Guerlain and niche counters share a family and disagree on dose.
Houses
- Houbigant — Fougère Royale.
- Caron — Pour un Homme.
- Guerlain — Jicky’s lavender hinge.
- Azzaro — 1978 aromatic.
- Guy Laroche — Drakkar Noir.
- Atkinsons / English houses — Lavender water.
Price bands
- Aftershave / Brut-type — Democratic aromatic.
- Designer EDT — Azzaro / Drakkar line.
- Fine lavender EDP — Provence-named niche.
- Heritage extraits — Caron, Jicky restages.
Trends
- Niche soliflore lavender — Anti-sport herb.
- Lavandin honesty — Some indies name the hybrid.
- Aromatic-aquatic blur — Cool Water’s long shadow.
- Natural linalool talk — Allergen labeling as marketing.
Stats
- Lavandin volume — Hybrids dwarf fine lavender tonnage.
- Linalool ubiquity — Herb and a thousand functional products.
- Fougère overlap — Many masculine “aromatics” are ferns.
- Barbershop decline — Sport fresh took the shelf after 1988.
Price is not quality; it is harvest, IFRA and a story about Aromatic.
Origins & milestonesNotes & accordsCraft & methodCulture & meaningIcons & legendsHow to wearMarket & bottles