The market for Aquatic runs from body mist to otto extrait.
Chanel, Guerlain and niche counters share a family and disagree on dose.
Houses
- Davidoff — Cool Water.
- Aramis — New West.
- Issey Miyake — L’Eau d’Issey.
- Giorgio Armani — Acqua di Gio.
- Calvin Klein — Escape, CK One.
- Kenzo — Bamboo-marine.
Price bands
- Drugstore marine — Cool Water-type EDT.
- Designer water — Gio / Issey line.
- Flanker oceans — Endless summer editions.
- Niche mineral — Ambergris and algae; pays for not-Calone.
Trends
- Mineral sea — Salt, stone, driftwood.
- Quiet aquatic — Lower Calone, more Ambrox.
- Flanker fatigue — Houses still milk 1996.
- Unisex water — CK One’s unfinished project.
Stats
- 1988 pair — Two launches created a category almost overnight.
- Calone discovery — 1966 patent; 20-year lag to fashion.
- Office share — Aquatics dominated 1990s masculine testers.
- Versatility — Highest among the 24 in this atlas — and the most worn-out.
Price is not quality; it is harvest, IFRA and a story about Aquatic.
Origins & milestonesNotes & accordsCraft & methodCulture & meaningIcons & legendsHow to wearMarket & bottles