Skip to content
Aquatic

Icons & legends

Eight bottles and noses that still define Aquatic.

Icons for Aquatic are bottles and people — Nahéma, Chanel, Guerlain stay as names.

Scores below are editorial marks inside this atlas, not lab assays.

People

Cool Water — Switzerland
Unknown author Unknown author · Public domain · Wikimedia Commons

Cool Water

1988– · Switzerland

Pierre Bourdon’s Calone-fougère; the marine template.

Cool Water (1988–, Switzerland) is still the story a counter tells when this family needs a name.

Read Cool Water as dose and geometry, not a mood board — that is how Aquatic is argued.

New West — United States
After Edouard Wattier · Public domain · Wikimedia Commons

New West

1988– · United States

The other 1988 Calone launch; California brief.

New West (1988–, United States) is still the story a counter tells when this family needs a name.

Read New West as dose and geometry, not a mood board — that is how Aquatic is argued.

L’Eau d’Issey — France
Hsinhuei Chiou · CC BY-SA 4.0 · Wikimedia Commons

L’Eau d’Issey

1992– · France

Cavallier’s lotus-ozone; aquatic as a feminine silhouette.

L’Eau d’Issey (1992–, France) is still the story a counter tells when this family needs a name.

Read L’Eau d’Issey as dose and geometry, not a mood board — that is how Aquatic is argued.

Acqua di Gio — Italy
Jan Schroeder · CC BY-SA 3.0 · Wikimedia Commons

Acqua di Gio

1996– · Italy

The late-90s marine default for men.

Acqua di Gio (1996–, Italy) is still the story a counter tells when this family needs a name.

Read Acqua di Gio as dose and geometry, not a mood board — that is how Aquatic is argued.

CK One

1994– · United States

Alberto Morillas / Harry Fremont: tea-ozone unisex.

CK One (1994–, United States) is still the story a counter tells when this family needs a name.

Read CK One as dose and geometry, not a mood board — that is how Aquatic is argued.

Pierre Bourdon

1946– · France

Cool Water’s nose; fougère plus Calone as a world style.

Pierre Bourdon (1946–, France) is still the story a counter tells when this family needs a name.

Read Pierre Bourdon as dose and geometry, not a mood board — that is how Aquatic is argued.

Jacques Cavallier

1962– · France

Issey and Gio; water as a career.

Jacques Cavallier (1962–, France) is still the story a counter tells when this family needs a name.

Read Jacques Cavallier as dose and geometry, not a mood board — that is how Aquatic is argued.

Calone — United States
· Public domain · Wikimedia Commons

Calone

1966– · United States

Pfizer’s molecule that created a family.

Calone (1966–, United States) is still the story a counter tells when this family needs a name.

Read Calone as dose and geometry, not a mood board — that is how Aquatic is argued.

Debate

An icon is a brief that other Aquatic formulas still answer.

Origins & milestonesNotes & accordsCraft & methodCulture & meaningIcons & legendsHow to wearMarket & bottles