Austin Calhoon · CC BY-SA 3.0 · Wikimedia Commons
Chanel No. 5
1921– · France
Beaux’s aldehyde floral for Chanel; the family’s sun.
Chanel No. 5 (1921–, France) is still the story a counter tells when this family needs a name.
Read Chanel No. 5 as dose and geometry, not a mood board — that is how Aldehydic is argued.
Chanel No. 22
1922– · France
Brighter aldehyde sister, a year later.
Chanel No. 22 (1922–, France) is still the story a counter tells when this family needs a name.
Read Chanel No. 22 as dose and geometry, not a mood board — that is how Aldehydic is argued.
Arpège
1927– · France
Fraysse’s aldehyde floral in a musical bottle.
Arpège (1927–, France) is still the story a counter tells when this family needs a name.
Read Arpège as dose and geometry, not a mood board — that is how Aldehydic is argued.
Thomon · CC BY-SA 4.0 · Wikimedia Commons
Liu
1929– · France
Guerlain’s aldehyde floral, read as a reply to No. 5.
Liu (1929–, France) is still the story a counter tells when this family needs a name.
Read Liu as dose and geometry, not a mood board — that is how Aldehydic is argued.
Estée Lauder Companies · Public domain · Wikimedia Commons
White Linen
1978– · United States
Grojsman’s American aldehydic daylight.
White Linen (1978–, United States) is still the story a counter tells when this family needs a name.
Read White Linen as dose and geometry, not a mood board — that is how Aldehydic is argued.
Unknown author Unknown author · Public domain · Wikimedia Commons
Ernest Beaux
1881–1961 · France
No. 5’s nose; Russian-French aldehydes and Grasse flowers.
Ernest Beaux (1881–1961, France) is still the story a counter tells when this family needs a name.
Read Ernest Beaux as dose and geometry, not a mood board — that is how Aldehydic is argued.
Los Angeles Times · CC BY 4.0 · Wikimedia Commons
Coco Chanel
1883–1971 · France
The brief and the number; modernism as a bottle.
Coco Chanel (1883–1971, France) is still the story a counter tells when this family needs a name.
Read Coco Chanel as dose and geometry, not a mood board — that is how Aldehydic is argued.
Sophia Grojsman
1945– · United States
White Linen’s aldehydic cleanliness; hug-me after sparkle.
Sophia Grojsman (1945–, United States) is still the story a counter tells when this family needs a name.
Read Sophia Grojsman as dose and geometry, not a mood board — that is how Aldehydic is argued.