Ads & creative encodes values as hierarchy of shout: product, offer, proof, action. Print lockups from 19th-c. posters; IAB display sizes; today’s social safe zones.
In reports, ads and assignments it fits retail offers, app installs, event posters, thumb-stopping crops. Skip it when the claim needs a full chart — link out, don’t cram a dashboard in a banner.
Software
- Software 1 — Excel or Google Sheets
- Software 2 — PowerPoint
- Software 3 — Figma / Illustrator — ad and poster shapes
- Software 4 — Python matplotlib or R ggplot — assignment and research figures
- Software 5 — This atlas’s server-rendered SVG — examples without a chart library
Exports
- Exports 1 — SVG
- Exports 2 — PDF
- Exports 3 — EMF/SVG into slides (no screenshots)
- Exports 4 — SVG for web, PDF for print
Accessibility
- Accessibility 1 — Never hue alone. Stack pattern, label and position.
- Accessibility 2 — 4.5:1 for text, 3:1 for large marks.
- Accessibility 3 — Short alt text on the chart; numbers also as an HTML table.
- Accessibility 4 — Motion only as emphasis. Honour prefers-reduced-motion.
Ads & creative: honour hierarchy of shout: product, offer, proof, action, and switch when the claim needs a full chart — link out, don’t cram a dashboard in a banner.