Ads & creative encodes values as hierarchy of shout: product, offer, proof, action. Print lockups from 19th-c. posters; IAB display sizes; today’s social safe zones.
In reports, ads and assignments it fits retail offers, app installs, event posters, thumb-stopping crops. Skip it when the claim needs a full chart — link out, don’t cram a dashboard in a banner.
Parts
- Mark — The core mark of Ads & creative is hierarchy of shout: product, offer, proof, action.
- Scale — The scale must show zero (or a declared break) and units.
- Axis — Axis titles name the variable, not a mood.
- Legend — A legend is weaker than a direct label. Write beside the mark when you can.
- Label — Numbers are optional. If comparison is the job, label the ends only.
- Grid — Keep the grid faint. Data should own the ink.
- Annotation — One annotation sentence. Date the source.
- Frame — A thin frame. Never a 3-D box.
Variants
- Display unit — Variant 1 of Ads & creative. Same encoding, different layout.
- Social crop — Variant 2 of Ads & creative. Same encoding, different layout.
- Offer lockup — Variant 3 of Ads & creative. Same encoding, different layout.
- Ads & creative 4 — Variant 4 of Ads & creative. Same encoding, different layout.
Labels
- Axis — On Ads & creative, make Mark readable.
- Legend — On Ads & creative, make Scale readable.
- Label — On Ads & creative, make Axis readable.
- Grid — On Ads & creative, make Legend readable.
- Annotation — On Ads & creative, make Label readable.
Ads & creative: honour hierarchy of shout: product, offer, proof, action, and switch when the claim needs a full chart — link out, don’t cram a dashboard in a banner.