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Usernames

Culture

Handle culture — clout, anonymity and the @ as a new “Mr.”

For some people the @name is more intimate than the passport name. For others it is a throwaway skin.

Culture has not agreed which it is, which is why real-name crusades keep returning.

Rituals

Portrayals

Sayings

A handle can be a mask, a brand or a home. Ask which job you hired it to do.

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