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Gender and names

Trends

Unisex fashion and legal unbundling are both in motion — at different speeds.

Trend volatility is high on the fashion side. Legal friction is medium and lumpy by country.

Do not announce a current unisex #1. Talk in dated shares if you talk ranks at all.

Cycles

Signals

Outlook

Expect more fields on forms and the same old two-column files for a while.

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