If they have lost a favourite name in a search, they are qualified. If they sell lucky strokes, they are not.
People
- Trademark examiners ongoing · national offices — The veto
They operationalise distinctiveness.
- Naming consultants (serious ones) late 20th c.– · global — Shortlists
Useful if they lead with clearance, not mystique.
- Vilayanur Ramachandran (context) b. 1951 · India / U.S. — Bouba/kiki
A phonetic toy for workshops, not a filing strategy.
- Patrick Hanks (contrast) 1940–2024 · United Kingdom — Word histories
Etymology as risk check, not as a brand spell.
- Stanley Lieberson (contrast) 1933–2018 · United States — Wrong file
Keep baby fashion out of the mark brief.
- Madrid System administrators ongoing · WIPO — Multi-jurisdiction
The paperwork of global friction.
The adult faculty is counsel plus a native speaker in each market.