Eight bottles and noses that still define Fruity.
Icons for Fruity are bottles and people — Nahéma, Chanel, Guerlain stay as names.
Scores below are editorial marks inside this atlas, not lab assays.
1919– · France
Jacques Guerlain’s peach-oakmoss chypre; fruit as velvet tragedy.
Mitsouko (1919–, France) is still the story a counter tells when this family needs a name.
Read Mitsouko as dose and geometry, not a mood board — that is how Fruity is argued.
1944– · France
Roudnitska’s plum-peach over spice and moss.
Femme (1944–, France) is still the story a counter tells when this family needs a name.
Read Femme as dose and geometry, not a mood board — that is how Fruity is argued.
1990s– · Germany
Calendar fruit flanks that taught “fruity” as a retail season.
Escada seasonals (1990s–, Germany) is still the story a counter tells when this family needs a name.
Read Escada seasonals as dose and geometry, not a mood board — that is how Fruity is argued.
2012– · France
Iris-praline-fruit; fruit as gourmand on-ramp.
La Vie Est Belle (2012–, France) is still the story a counter tells when this family needs a name.
Read La Vie Est Belle as dose and geometry, not a mood board — that is how Fruity is argued.
2010– · France
Cassis top over rose-patchouli — adult fruit as a spark, not a soda.
Portrait of a Lady (2010–, France) is still the story a counter tells when this family needs a name.
Read Portrait of a Lady as dose and geometry, not a mood board — that is how Fruity is argued.
1874–1963 · France
Gave fruit a tragic job inside Mitsouko.
Jacques Guerlain (1874–1963, France) is still the story a counter tells when this family needs a name.
Read Jacques Guerlain as dose and geometry, not a mood board — that is how Fruity is argued.
1905–1996 · France
Femme’s ripe fruit; later Diorella’s melon-fruit chypre.
Edmond Roudnitska (1905–1996, France) is still the story a counter tells when this family needs a name.
Read Edmond Roudnitska as dose and geometry, not a mood board — that is how Fruity is argued.
— · China
Sweet olive: apricot, tea and suede — fruit without a candy aisle.
Osmanthus (—, China) is still the story a counter tells when this family needs a name.
Read Osmanthus as dose and geometry, not a mood board — that is how Fruity is argued.
An icon is a brief that other Fruity formulas still answer.
Origins & milestonesNotes & accordsCraft & methodCulture & meaningIcons & legendsHow to wearMarket & bottles