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Sankey flow stories

Studio

Tell how quantity moves between stages with a Sankey - budgets, funnels and energy stories. Work. budget allocation, conversion paths, material or energy flows.

At a glance
Score intensity

Darker cells mean a higher score for this topic on that metric.

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Quick answers

When should I pick Sankey flow stories?

When the story is: budget allocation, conversion paths, material or energy flows.

When should I avoid Sankey flow stories?

Skip it in cases like: the audience only needs a start-vs-end waterfall.

Who invented or popularised it?

Matthew Henry Phineas Riall Sankey (1898); modern d3-sankey layouts

What does it encode?

link width proportional to flow between nodes

Is it OK in ads?

Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure.

Will a teacher accept it?

Yes for lab reports and poster boards if axes, units and a source line are present.

Start with this section - Studio

Sankey flow stories encodes values as link width proportional to flow between nodes. Matthew Henry Phineas Riall Sankey (1898); modern d3-sankey layouts.

In reports, ads and assignments it fits budget allocation, conversion paths, material or energy flows. Skip it when the audience only needs a start-vs-end waterfall.

Studio

Make shapes, diagrams and charts in the browser. Download SVG or PNG — nothing is uploaded.

Open studio → From a file Icons library

Work

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Steps

  1. Steps 1 — Write the claim in one sentence.
  2. Steps 2 — Check that Sankey flow stories fits the claim. If not, switch.the audience only needs a start-vs-end waterfall
  3. Steps 3 — Draw it flat in Excel or Google Sheets or PowerPoint.
  4. Steps 4 — Direct labels, faint grid, claim-title.
  5. Steps 5 — Check greyscale and a color-blind simulator.
  6. Steps 6 — Add source, period, units; export SVG/PDF.

Sankey flow stories: honour link width proportional to flow between nodes, and switch when the audience only needs a start-vs-end waterfall.

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