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Pie & donut

The idea

A seductive part-to-whole shape — powerful in ads, dangerous when slices multiply. History. two to five parts that sum to a meaningful whole.

Pie & donut encodes values as angle (and area) of a circle slice. Playfair 1801; Florence Nightingale’s coxcomb is a polar cousin, 1858.

In reports, ads and assignments it fits two to five parts that sum to a meaningful whole. Skip it when many similar slices, 3-D pie, or comparing two pies.

Principles

Misconceptions

Why it matters

Pie & donut: honour angle (and area) of a circle slice, and switch when many similar slices, 3-D pie, or comparing two pies.

Pie & donut Anatomy →