Skip to content Skip to a section
Palette and scale builder

Studio

Build categorical, sequential and diverging palettes that survive print and color-blind viewing. Work. choropleths, heatmaps, multi-series charts, brand-safe…

At a glance
Score intensity

Darker cells mean a higher score for this topic on that metric.

Last reviewed Sources & creditsMedia creditsMethodology

Quick answers

When should I pick Palette and scale builder?

When the story is: choropleths, heatmaps, multi-series charts, brand-safe decks.

When should I avoid Palette and scale builder?

Skip it in cases like: rainbow scales on ordered magnitude data.

Who invented or popularised it?

Cynthia Brewer ColorBrewer (2002) for cartography; later UI theme tools

What does it encode?

ordered or unordered hue sets mapped to data classes

Is it OK in ads?

Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure.

Will a teacher accept it?

Yes for lab reports and poster boards if axes, units and a source line are present.

Start with this section - Studio

Palette and scale builder encodes values as ordered or unordered hue sets mapped to data classes. Cynthia Brewer ColorBrewer (2002) for cartography; later UI theme tools.

In reports, ads and assignments it fits choropleths, heatmaps, multi-series charts, brand-safe decks. Skip it when rainbow scales on ordered magnitude data.

Studio

Make shapes, diagrams and charts in the browser. Download SVG or PNG — nothing is uploaded.

Open studio → From a file Icons library

Work

Ads

School

Steps

  1. Steps 1 — Write the claim in one sentence.
  2. Steps 2 — Check that Palette and scale builder fits the claim. If not, switch.rainbow scales on ordered magnitude data
  3. Steps 3 — Draw it flat in Excel or Google Sheets or PowerPoint.
  4. Steps 4 — Direct labels, faint grid, claim-title.
  5. Steps 5 — Check greyscale and a color-blind simulator.
  6. Steps 6 — Add source, period, units; export SVG/PDF.

Palette and scale builder: honour ordered or unordered hue sets mapped to data classes, and switch when rainbow scales on ordered magnitude data.

← Mistakes Palette and scale builder Tools →