Mind map encodes values as radial branches around a central topic. Popularised by Tony Buzan from the 1970s; older radial notes exist.
In reports, ads and assignments it fits brainstorming, revision notes, early structure. Skip it when you must prove a claim with evidence in order.
Use when
- Use when 1 — brainstorming, revision notes, early structure
- Use when 2 — Excel or Google Sheets
- Use when 3 — PowerPoint
- Use when 4 — lab reports and poster boards
- Use when 5 — Meta, Google and retail print
Avoid when
- Avoid when 1 — you must prove a claim with evidence in order
- Avoid when 2 — 3-D, dual axes, rainbow scales
- Avoid when 3 — Undated numbers, undated time series
- Avoid when 4 — Four charts on one slide
Audiences
- Work — PowerPoint
- Ads — Meta, Google and retail print
- School — lab reports and poster boards
Mind map: honour radial branches around a central topic, and switch when you must prove a claim with evidence in order.