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Quick answers
When should I pick Choropleth story maps?
When the story is: regional comparisons, civics assignments, territory KPIs.
When should I avoid Choropleth story maps?
Skip it in cases like: raw counts without normalizing by population or area.
Who invented or popularised it?
Baron Charles Dupin (1826); modern TopoJSON + D3 geo pipelines
What does it encode?
color of administrative regions mapped to a quantitative rate
Is it OK in ads?
Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure.
Will a teacher accept it?
Yes for lab reports and poster boards if axes, units and a source line are present.
Choropleth story maps encodes values as color of administrative regions mapped to a quantitative rate. Baron Charles Dupin (1826); modern TopoJSON + D3 geo pipelines.
In reports, ads and assignments it fits regional comparisons, civics assignments, territory KPIs. Skip it when raw counts without normalizing by population or area.
Use when
- Use when 1 — Use Choropleth story maps when the story is regional comparisons, civics assignments, territory KPIs.
- Use when 2 — Build the first draft in Excel or Google Sheets, then restyle — do not screenshot.
- Use when 3 — In PowerPoint, one Choropleth story maps per slide, claim in the title.
- Use when 4 — For lab reports and poster boards, this form works when the question is comparison or process.
- Use when 5 — In Meta, Google and retail print, keep one number visible at thumbnail size.
Avoid when
- Avoid when 1 — Skip Choropleth story maps in cases like: raw counts without normalizing by population or area.
- Avoid when 2 — 3-D, dual axes, rainbow scales
- Avoid when 3 — Undated numbers, undated time series
- Avoid when 4 — Four charts on one slide
Audiences
- Work — PowerPoint
- Ads — Meta, Google and retail print
- School — lab reports and poster boards
Choropleth story maps: honour color of administrative regions mapped to a quantitative rate, and switch when raw counts without normalizing by population or area.