Brand naming in 1960s: Naming consultancies · 417

Brand naming shows why a name survives in 1960s under “Naming consultancies.” The figure beside that is 1960. Do not write a baby-name score as if it were a statute. Separate the name you register from the name you call. Not always. Trade names, corporate names and trademarks are different filings. The pretty word may fail one of them.

Naming a product or company — linguistics, trademark search and the hard problem of a word that must travel and still be free to file. A brand name is a commercial given name with a lawyer attached. It must be sayable, ownable and capable of living on a package in more than one language.

Practical difficulty is high because the good words are taken, the suggestive words are weak as marks, and the invented words fail in some mouths. This page is craft and clearance. It is not baby-name fashion, and it will not tell you that a lucky stroke count will make a product succeed.

Is a brand name the same as a company legal name? Descriptive marks are hard to protect. Distinctive or arbitrary marks (Apple for computers) are stronger — a trademark-law classic, not a vibe. No. Check trademark databases and domain/handle availability. SSA counts babies, not marks.

Say Brand naming with 1960s, “Naming consultancies,” and 1960. Luck-stars are not those three.1960s

Figures to keep

Year of the rule: 1960s
Figure on the name: 1960
Topic: Brand naming
Line in the record: Naming consultancies

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