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Heatmap

A matrix of intensity — dense, seductive, and easy to lie with a rainbow scale.

Heatmap

Heatmap encodes values as color value of a cell in a row-column grid. Toussaint Loua’s 1873 crime tables; later Toussaint/Bertin and 1990s gene arrays.

In reports, ads and assignments it fits patterns across two categorical axes at once. Skip it when precise lookup of a number, or a rainbow that is not color-blind safe.

This page gathers anatomy, fit, craft, failure modes and work / ads / school recipes for Heatmap.

FormHeatmap
Since1873
Encodescolor value of a cell in a…
Best forpatterns across two…
Avoidprecise lookup of a…
Studiocharts

Profile

Clarity
62
Persuasion
64
Density
92
Craft cost
50
School fit
70
Work fit
82
626492507082

Seven chapters

Frequently asked questions

When should I pick Heatmap?
When the story is patterns across two categorical axes at once.
When should I avoid Heatmap?
When precise lookup of a number, or a rainbow that is not color-blind safe.
Who invented or popularised it?
Toussaint Loua’s 1873 crime tables; later Toussaint/Bertin and 1990s gene arrays
What does it encode?
color value of a cell in a row-column grid
Is it OK in ads?
Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure.
Will a teacher accept it?
Yes for lab reports and poster boards if axes, units and a source line are present.
Which tool?
Excel or Google Sheets or PowerPoint; export SVG/PDF.
How do I keep it accessible?
Do not rely on hue alone. Label directly and check greyscale.

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