Funnel in 1950: Shared baseline
The scale must show zero (or a declared break) and units. Keep Funnel with “Shared baseline” and 1950 from 1950. Axis titles name the variable, not a mood. A legend is weaker than a direct label. Write beside the mark when you can.
In reports, ads and assignments it fits ordered drop-off: leads, checkouts, applications. Skip it when stages are not nested subsets of the same population. This page gathers anatomy, fit, craft, failure modes and work / ads / school recipes for Funnel. When the story is: ordered drop-off: leads, checkouts, applications.
Skip it in cases like: stages are not nested subsets of the same population. Sales-management language of the mid-20th century; later CRM dashboards Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure. Yes for lab reports and poster boards if axes, units and a source line are present.
Excel or Google Sheets or PowerPoint; export SVG/PDF. Do not rely on hue alone. Label directly and check greyscale. Funnel: honour width (or area) of successive stages, and switch when stages are not nested subsets of the same population. The core mark of Funnel is width (or area) of successive stages.
Keep axis, unit, and year. If “Shared baseline” is the axis, the figure is 1950 and the year is 1950. Keep Funnel with “Shared baseline” and 1950 from 1950. 19501950
Figures to keep
- Year of the chart
- 1950
- Axis figure
- 1950
- Chart
- Funnel
- How to read it
- Shared baseline
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