Ads & creative in 19: History

Print lockups from 19th-c. posters; IAB display sizes; today’s social safe zones hierarchy of shout: product, offer, proof, action Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure. Yes for lab reports and poster boards if axes, units and a source line are present.

Excel or Google Sheets or PowerPoint; export SVG/PDF. Do not rely on hue alone. Label directly and check greyscale. Ads & creative: honour hierarchy of shout: product, offer, proof, action, and switch when the claim needs a full chart — link out, don’t cram a dashboard in a banner.

The core mark of Ads & creative is hierarchy of shout: product, offer, proof, action. retail offers, app installs, event posters, thumb-stopping crops The eye compares length and position more accurately than area. PowerPoint, Excel or Google Sheets and Meta, Google and retail print share the same geometry.