Funnel in : Ads

In reports, ads and assignments it fits ordered drop-off: leads, checkouts, applications. Skip it when stages are not nested subsets of the same population. This page gathers anatomy, fit, craft, failure modes and work / ads / school recipes for Funnel. When the story is: ordered drop-off: leads, checkouts, applications.

Skip it in cases like: stages are not nested subsets of the same population. Sales-management language of the mid-20th century; later CRM dashboards width (or area) of successive stages Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure.

Yes for lab reports and poster boards if axes, units and a source line are present. Excel or Google Sheets or PowerPoint; export SVG/PDF. Do not rely on hue alone. Label directly and check greyscale. Funnel: honour width (or area) of successive stages, and switch when stages are not nested subsets of the same population.