Funnel in : Shared baseline · 529
Stages that shrink — marketing and ads love it; science class should ask whether the widths are honest. Funnel Funnel decides what is being compared in under “Shared baseline.” The figure that must stay on the axis is 1950. Drawing it larger does not create a unit. Look first for a cut axis and a missing key. Do not stack stories. One Funnel, one claim.
Stages that shrink — marketing and ads love it; science class should ask whether the widths are honest. Funnel encodes values as width (or area) of successive stages. Sales-management language of the mid-20th century; later CRM dashboards. In reports, ads and assignments it fits ordered drop-off: leads, checkouts, applications. Skip it when stages are not nested subsets of the same population.
This page gathers anatomy, fit, craft, failure modes and work / ads / school recipes for Funnel. When the story is: ordered drop-off: leads, checkouts, applications. Skip it in cases like: stages are not nested subsets of the same population. Sales-management language of the mid-20th century; later CRM dashboards
width (or area) of successive stages Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure. Yes for lab reports and poster boards if axes, units and a source line are present. Excel or Google Sheets or PowerPoint; export SVG/PDF.
Read Funnel as , “Shared baseline,” and 1950. A bar with no unit is not those three.1950
Figures to keep
- Year of the chart
- 1950
- Axis figure
- 1950
- Chart
- Funnel
- How to read it
- Shared baseline