Ads & creative in : Shared baseline · 403
Ads & creative decides what is being compared in under “Shared baseline.” The figure that must stay on the axis is 1910. Drawing it larger does not create a unit. Look first for a cut axis and a missing key. Do not rely on hue alone. Label directly and check greyscale.
When the story is: retail offers, app installs, event posters, thumb-stopping crops. Skip it in cases like: the claim needs a full chart — link out, don’t cram a dashboard in a banner. Print lockups from 19th-c. posters; IAB display sizes; today’s social safe zones hierarchy of shout: product, offer, proof, action
Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure. Yes for lab reports and poster boards if axes, units and a source line are present. Excel or Google Sheets or PowerPoint; export SVG/PDF. Ads & creative: honour hierarchy of shout: product, offer, proof, action, and switch when the claim needs a full chart — link out, don’t cram a dashboard in a banner.
The core mark of Ads & creative is hierarchy of shout: product, offer, proof, action. retail offers, app installs, event posters, thumb-stopping crops The eye compares length and position more accurately than area. PowerPoint, Excel or Google Sheets and Meta, Google and retail print share the same geometry.
Read Ads & creative as , “Shared baseline,” and 1910. A bar with no unit is not those three.1910
Figures to keep
- Year of the chart
- 1910
- Axis figure
- 1910
- Chart
- Ads & creative
- How to read it
- Shared baseline
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