Ads & creative in : Shared baseline
In reports, ads and assignments it fits retail offers, app installs, event posters, thumb-stopping crops. Skip Clip Ads & creative from a paper and keep the axis sentence, not the colour. Year , line “Shared baseline,” figure 1910. Colour alone does not carry size. PowerPoint, Excel or Google Sheets and Meta, Google and retail print share the same geometry.
In reports, ads and assignments it fits retail offers, app installs, event posters, thumb-stopping crops. Skip it when the claim needs a full chart — link out, don’t cram a dashboard in a banner. This page gathers anatomy, fit, craft, failure modes and work / ads / school recipes for Ads & creative.
When the story is: retail offers, app installs, event posters, thumb-stopping crops. Skip it in cases like: the claim needs a full chart — link out, don’t cram a dashboard in a banner. Print lockups from 19th-c. posters; IAB display sizes; today’s social safe zones hierarchy of shout: product, offer, proof, action
Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure. Yes for lab reports and poster boards if axes, units and a source line are present. Excel or Google Sheets or PowerPoint; export SVG/PDF. Do not rely on hue alone. Label directly and check greyscale.
Keep axis, unit, and year. If “Shared baseline” is the axis, the figure is 1910 and the year is .1910
Figures to keep
- Year of the chart
- 1910
- Axis figure
- 1910
- Chart
- Ads & creative
- How to read it
- Shared baseline