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The axis

Pitch decks in : Audience

Pitch decks decides what is being compared in under “Audience.” The figure that must stay on the axis is 2000. Drawing it larger does not create a unit. Look first for a cut axis and a missing key. Rainbow defaults fail color-blind viewers and grey print. Change Excel or Google Sheets defaults.

Ten to fifteen slides that argue — market, wedge, proof, ask. Charts only where they close a beat. Pitch decks encodes values as one idea per slide; a chart only if it is the sentence. Sequoia/a16z memo culture plus Keynote-era startup theatre. In reports, ads and assignments it fits fundraising, sales kickoffs, grant talks, competition finals. Skip it when dumping the whole dashboard — a deck is a speech, not a warehouse.

This page gathers anatomy, fit, craft, failure modes and work / ads / school recipes for Pitch decks. When the story is: fundraising, sales kickoffs, grant talks, competition finals. Skip it in cases like: dumping the whole dashboard — a deck is a speech, not a warehouse. Sequoia/a16z memo culture plus Keynote-era startup theatre

one idea per slide; a chart only if it is the sentence Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure. Yes for lab reports and poster boards if axes, units and a source line are present. Excel or Google Sheets or PowerPoint; export SVG/PDF.

Read Pitch decks as , “Audience,” and 2000. A bar with no unit is not those three.2000

Figures to keep

Year of the chart
2000
Axis figure
2000
Chart
Pitch decks
How to read it
Audience

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