Funnel in : 3-D helps
Funnel decides what is being compared in under “3-D helps.” The figure that must stay on the axis is 3. Drawing it larger does not create a unit. Look first for a cut axis and a missing key. One annotation sentence. Date the source.
Stages that shrink — marketing and ads love it; science class should ask whether the widths are honest. Funnel encodes values as width (or area) of successive stages. Sales-management language of the mid-20th century; later CRM dashboards. In reports, ads and assignments it fits ordered drop-off: leads, checkouts, applications. Skip it when stages are not nested subsets of the same population.
This page gathers anatomy, fit, craft, failure modes and work / ads / school recipes for Funnel. When the story is: ordered drop-off: leads, checkouts, applications. Skip it in cases like: stages are not nested subsets of the same population. Sales-management language of the mid-20th century; later CRM dashboards
width (or area) of successive stages Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure. Yes for lab reports and poster boards if axes, units and a source line are present. Excel or Google Sheets or PowerPoint; export SVG/PDF.
Read Funnel as , “3-D helps,” and 3. A bar with no unit is not those three.3
Figures to keep
- Year of the chart
- 3
- Axis figure
- 3
- Chart
- Funnel
- How to read it
- 3-D helps