Funnel in : Fit
Funnel decides what is being compared in under “Fit.” The figure that must stay on the axis is 1950. Drawing it larger does not create a unit. Look first for a cut axis and a missing key. Excel or Google Sheets or PowerPoint; export SVG/PDF.
Stages that shrink — marketing and ads love it; science class should ask whether the widths are honest. Funnel encodes values as width (or area) of successive stages. Sales-management language of the mid-20th century; later CRM dashboards. In reports, ads and assignments it fits ordered drop-off: leads, checkouts, applications. Skip it when stages are not nested subsets of the same population.
This page gathers anatomy, fit, craft, failure modes and work / ads / school recipes for Funnel. When the story is: ordered drop-off: leads, checkouts, applications. Skip it in cases like: stages are not nested subsets of the same population. Sales-management language of the mid-20th century; later CRM dashboards
width (or area) of successive stages Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure. Yes for lab reports and poster boards if axes, units and a source line are present. Do not rely on hue alone. Label directly and check greyscale.
Read Funnel as , “Fit,” and 1950. A bar with no unit is not those three.1950
Figures to keep
- Year of the chart
- 1950
- Axis figure
- 1950
- Chart
- Funnel
- How to read it
- Fit