Palette and scale builder in 2002: Encoding

In reports, ads and assignments it fits choropleths, heatmaps, multi-series charts, brand-safe decks. Skip it when rainbow scales on ordered magnitude data. This page gathers anatomy, fit, craft, failure modes and work / ads / school recipes for Palette and scale builder. When should I pick Palette and scale builder?

When the story is: choropleths, heatmaps, multi-series charts, brand-safe decks. When should I avoid Palette and scale builder? Skip it in cases like: rainbow scales on ordered magnitude data. Cynthia Brewer ColorBrewer (2002) for cartography; later UI theme tools ordered or unordered hue sets mapped to data classes

Yes if one claim is visible at a glance in Meta, Google and retail print; otherwise link to a full figure. Yes for lab reports and poster boards if axes, units and a source line are present. Excel or Google Sheets or PowerPoint; export SVG/PDF. Do not rely on hue alone. Label directly and check greyscale.