Giant panda in 2013: Smithsonian Bao Bao era · 433

A bamboo specialist whose WWF logo, Wolong quake and 2016 IUCN downlist from EN to VU made a recovery into a brand. Pandas are bamboo specialists in a small mountain belt. They do not engineer continents like elephants or move ocean nutrients like whales. The score is relative, not an insult.

Did the 2016 downlist mean the crisis ended? VU is better than EN. Fragmented habitat, bamboo die-off cycles and a still-small wild number keep the species in a watch band, not a recovered one like koi or many owls. The 1961 logo drew on Chi-Chi at London Zoo -- a high-contrast animal that printed well. The brand and the wild census later had to share one face.

Ling-Ling and Hsing-Hsing at the National Zoo made panda diplomacy a Cold War soft-power tool that China still uses as loans, not gifts. The Sichuan earthquake killed staff and animals and wrecked the breeding centre. Rebuilding became a national reconstruction exhibit. An American who took Su Lin out of China in 1936 -- a living-export story that predates modern loan contracts.